We left Boulder, Colorado in April of 2007 and took a year off to start a business and travel the world with our 2 kids on a tight budget, and simply live. When I say on a tight budget I really mean it. We simply gave everything we had away and just took off – Robert and I, a few thousand dollars, 2 backpacks and 2 kids. We were adamant about finding out how to combine both work and pleasure and to really try to live the dream of traveling while working simultaneously. We knew that this baby carrier idea of ours wouldn’t go away and had huge potential. Yet, starting a business from scratch while traveling the world with 2 kids was something we would need to put some effort into. We felt that we were up to it.
Isabela (4). Nikolai (1) and I in Egypt, 2007
I had the idea and Robert made it all happen. He has never worked for anybody and has always found his way himself – a born entrepreneur. We met while I was working as an English teacher in Eastern Europe. He happened to be cycling through the town of Kosice, Slovakia en route from Slovenia to explore some neighboring countries. For a meeting of chance and at first not even speaking a common language, we were determined to figure out a way to make things work. We complement each other in a wonderful way. Although we have that same enthusiasm toward life and all that is possible, he is a bigger risk taker than I am, really knows how to organize, and how to get things done. Business comes naturally to him. We started our life together in Slovenia and then moved to Boulder, CO. America is an ideal place for souls like his as there isn’t so much red tape when it comes to testing out different ventures.
After leaving Boulder we spent the summer of 2007 in Ireland and the Balkans, a month in Egypt, and most of our time in the desert of Rajasthan and the tropics of Karnataka in south India. We sold our first wrap when we were in wine country, rural Slovenia. I still clearly remember that moment. We had just gotten our website up and running that day with a help of Brad, our programmer in America (Brad is still to this day helping us with website changes). We knew we had a great product. I have to say that it was so incredibly surreal that some beautiful mother (that we didn’t even know) came to our website, liked what we had to offer, and actually purchased a baby wrap. A “Sleepy Wrap” as they were called back in the day before we changed it to Boba Wrap.
Robert working in India with Isabela and Nikolai sleeping, 2008
We left Europe when the business started to roll (a.k.a. after we sold two baby carriers :)
We stayed up late nights and answered customer service emails from rooftops in Cairo, Alexandria, Varanasi, and Ahmadabad. We worked on trains, from hammocks, in adobe huts, and under mosquito nets. We wrote emails on the shores of the Adriatic, Arabian, Red and the Mediterranean seas. The vivid image of my two kids on an overcrowded Indian train, taking a 48 hour non-stop trip down south with 20+ Indian men encircling us and peering over our shoulders while we typed customer service emails will stay with me forever. Even in places with no running water, we were connected through wireless mobile internet. Wherever we were, on whichever continent, we could turn on our laptop and connect to the rest of the world.
I was tired. Utterly exhausted sometimes, to be truthful. Yet we had to be accountable to each other and to every person out there who put their faith in us. Somehow we managed to do it all while we were on the road. In the beginning it was just the two of us and an outsourced fulfillment house based in Michigan. Sometimes I look back and try to figure out how we ever did it all alone from the other side of the world.
What fun we’ve had building Boba and watching it grow. It truly is something to see our carriers all over the world and knowing at the same time that each one of these carriers starter as a simple prototype idea tested with our own kids. When we see a parent wearing their babe in a Boba we know that all of our efforts have not been in vain. We are honored to be a little link that facilitates the bringing of two hearts together and we are blessed to have a beautiful team that helps us make it all happen.
Robert and I with our 5 kids in Massachusetts, 2016
We are still a family run business and though the majority of my time is occupied with raising our five beautiful kids, I am starting yet again to be more involved with the day to day operations. I include myself in design, prototyping, fabric selection and different projects as needed or desired. I especially love getting out there and working with academia, pregnancy care centers and hospitals on education and the importance of keeping babies close.
Robert keeps busy with travels, meetings and exploring new opportunities. One of those opportunities was having Gabby Caperon and her Beco baby carriers join our Boba family in 2016. It was pretty rocky for the first few months, but we’ve worked out the bumps and now feel very excited for everything that is still to come.
Gabby (Beco founder) and I brainstorming new ideas in Boulder, CO 2017
We also bought a small family run fabric mill in North Carolina at the beginning of 2017. We've already run our first baby carrier fabric production here in the US.
Heritage Mill, Forest City, North Carolina 2017
Our eldest daughter Isabela just designed her first Boba Carrier (Octabela) in 2017. Now it really feels like a true family business.
Isabela (14) with her first Boba Carrier design, Boulder, 2017
Challenge is great. Building a business is fun. Contributing something useful to the world is fulfilling. But doing something that you love is the ultimate. We love what we do. As much, if not more, than when we first began.
Elizabeth Antunovic, Boba Founder
A founder and CEO who’s a bona fide risk taker in business and in life (walked through the minefields of South Sudan in 2004 and loved it).
A founder, creative strategist and research junkie with a passion for Boba and a killer round off back handspring high layout combo (after birthing four kids, still need to try it after the fifth child :).
A customer support specialist with years of experience shredding the rockies, and working with parents and their kiddos.
An operations manager who wears all kinds of logistical and operational hats and coined the phrase, “The fun begins when I’m climbing at my limit.”
A social media manager and graphic designer who gets a kick out of connecting with mamas…she’s also a prenatal yoga teacher and doula.
A skydiving (literally) relationship manager who’s got sales, account management and client services wrapped around her 20-year-industry-veteran fingers.
A read-everything-she-can-get-her-hands-on senior account manager who now has a 50% reply rate on all messages she’s sent to sea in bottles.
A Type A project manager who enjoys spreadsheets and to-do lists so much she uses them in her personal life on a daily basis.