We are excited to announce something special we've been working on for all you babywearing moms who want the perfect outer layer for you and babe to enjoy cooler weather comfortably (and stylishly). Boba Vest has arrived. This high quality, thoughtfully crafted baby carrier cover fits over you, your little and your Boba Carrier just right and provides that extra layer of warmth for early morning walks, later afternoon adventures, and outings of all kinds, regardless of dips in temperature. (Check out the Boba Vest press release below). To celebrate this exciting release, we're giving you a chance to win a Boba Vest in a Boba Prize Pack complete with new Boba Carrier 3G and Baby Carrier Stuff Sack (print of your choice), and our organic cotton teething pads. Enter below now through February 28 (ends March 1, 12:01 am). a Rafflecopter giveaway   _____________________________________________________

Contact: Bethany O’Donnell                                                                           FOR IMMEDIATE RELEASE

Tel: 888-567-9727

Email: bethany@bobafamily.com

DESPITE COLD WEATHER, PARENTS AND KIDS CAN CONTINUE TO EXPLORE THE WORLD TOGETHER

Avoid cabin fever with these cold-weather safety and comfort tips

BOULDER, COLO., Feb 25, 2013.— As families around the country settle into a cold and snowy winter, parents of young children are finding ways to get out and explore despite the freezing temperatures. Children’s need for outdoor time doesn’t change with the seasons, and with certain safety and comfort precautions, the outdoors are just as accessible in winter as in any other time of year. One way to keep young children warm and protected in the elements is to share body warmth through babywearing, such as with wraps or baby carriers. But babywearing parents are often deterred by lack of outerwear that will fit over the baby. “My son’s first winter, I only took him for a walk one time in the snow,” says Abby Armijo, Senior Project Manager at Boba (www.boba.com), a Boulder, Colo.–based company that creates award-winning baby carriers and related products. “When we had to run errands, I would put him in the carrier, wrap myself up in a warm blanket, and speed walk into the store to avoid frostbite.” But this winter will be different for Armijo and other babywearing parents, since Boba has launched its new line of vests designed to fit snugly and warmly over baby wraps and carriers. Boba Vest is the result of Boba’s acquisition of Peekaru, a company that has been making popular baby carrier covers since 2006. The covers are not only more fashionable than blankets or oversized coats, but they also close the gap between parent and child to keep out the cold. In addition to sporting outerwear specifically designed for babywearing, Armijo offers these safety tips for venturing out with baby in the cold weather:

1. Dress appropriately. Little ones are especially sensitive to the elements, so make sure to dress them in layers—and don’t forget the hat.
2. Keep the airway clear. It is very easy to get lost in layers, so it is critical that fabric never creeps up around the baby's face or anywhere that could compromise an open and clear airway.
3. Protect baby’s neck. Babies are wiggle worms. Avoid any potential strangulation hazards by making sure no fabric could get tangled around their necks.
4. Get comfortable first. Make sure your baby is in the carrier properly before putting your cold weather cover on. Although you can still make minor adjustments to the carrier with the cover on, it’s much easier to do beforehand.

About Boba Boba (www.boba.com) designs thoughtfully crafted products for active parents who want the time and freedom to create a real and caring bond with their child, while living life to the fullest. We care deeply about what we do, and our customers’ happiness is our highest motivation as a company.