by Elizabethon October 07,2011 in Behind the ScenesBoba NewsProducts

Sleepy Wrap is now Boba Wrap

Sleepy Wrap is now Boba Wrap. Same wonderful wrap, different name!

Welcome!  “What’s going on here?”, you may ask. Well- for years, Sleepy Wrap and Boba Baby Carrier have been the same company, but nobody knew outside of our office. We focused on building the best baby wrap on the market, and the best baby carrier on the market, and we were doing it successfully as two separate entities.  We had never thought about running them under the same brand name. Then one day, as we were thinking about why we do what we do, a light bulb lit up.  We realized these two amazing products deserved to be made available as a family. Our focus is on creating products that enhance freedom together. Freedom for the child and the mother, freedom for the child and the father, freedom for the family, freedom to be with other families…. together. How could our vision of building the very best products, allowing families to be free and together, be realized under two separate company brands?  It couldn’t. In our few years of being in business, most of the parents loyal to their Sleepy Wraps, never even knew that we made Boba Baby Carriers, and vice versa. Since we are committed to the base foundation of “freedom together,” both products needed to be moved together. With this, Sleepy Wrap is now Boba Wrap. Both the Boba Baby Carrier and the Boba Baby Wrap can now be found on our new website, bobafamily.com. Sleepy Wrap is now part of the Boba family, and we couldn’t be happier.  We’ve got it together. I know, it’s hard to get used to a name change.  But it makes sense.  Browse around our new Boba site and if you feel inspired tell us what you think! We’re so glad you stopped by. See our new Boba Wraps here. Warm wishes to you and your family, Elizabeth Antunovic, Founder
5 comments
Kayla
Kayla

I bought a sleepy wrap when I had my son, now almost 4, and absolutely loved it. I recommended it to everyone who would listen that was having a baby, had a baby, or was thinking about it. I live in Canada, and now that I'm looking at purchasing another one I can't because Boba does not ship out of the United States. I remember in the Sleepy Wrap website it stated that the reason it was cheap and available for international shipping was because they believed everyone should have access to it. And that's exactly why I chose it over the other wraps on the market. I'm disappointed that the company has come away from this focus. 

planning
planning

Great to be here. I will share with others about this. Thanks.

The Whole Mom
The Whole Mom

It makes sense. I have always wondered why they weren't together anyway. I loved my sleepy wrap and I love my Boba. As a mom of 7, I couldn't live without them. Thanks for all that you do. The new site looks great. Can't wait until you guys start your affiliate program!

beautifulCalling
beautifulCalling

Sounds great. I loved the Boba Carrier and had no idea about the sleepy wrap. One day I {somehow?} found out, ordered my wrap and LOVED IT. Now I use the two interchangeably as sometimes one is better for the circumstance than the other!

bobafamily
bobafamily moderator

@The Whole Mom Thank you! Glad you like the site. The affiliate program should be up and running soon.

Trackbacks

  1. [...] Camille McConnell, a local Sleepy Wrap retailer here in Erie, was kind enough to provide State of the Heart with a beautiful Sleepy Wrap so that I have it on hand to share with families, let them try before they buy, and to give them a sneak peek at the world of possibilities that babywearing will open to their family! Hold the presses! There is some big news in Sleepy Wrap world: they are now called Boba Wraps… same wonderful wrap, different name! [...]